JP

RHYME SO

Company

Avex Entertainment Inc.

Profile

Dance music duo RHYME SO connects the floor-filling beats of Japan’s past with witty and cutting lyrical takes on contemporary life, refashioning familiar club sounds into a style pointing forward. Consisting of prolific producer and DJ Shinichi Osawa and emerging poet, producer and all-around performing powerhouse RHYME, this project is helping to craft a new era in electronic sound. The two, as RHYME SO started making music they dub “Blank Post Genre,” a concept centered around creating a blank canvas in response to a digital age overflowing with information. It’s a way for sonic refresh, allowing Osawa and RHYME to craft rumbling dance music complete with lyrics poking at modern life.